Sales Case Study: Enterprise Sales Force Application
Our Client
A technology manufacturer in the mobile sector, whose marketing manager supports several thousand sales reps working for a top US wireless carrier.
The Business Challenge
Our client possesses a large amount of sales collateral such as data sheets and sales materials. The firm frequently changes information in this collateral and sought a solution that:
- enabled frequent updates
- provided one-stop-shopping for information sharing, communication, and training
- kept its sales force up to date
- provided statistics to indicate which articles, brochures, and videos the carrier's sales force viewed and forwarded the most
Sweet Caesar's Approach
Sweet Caesar's approach was to build a customized solution integrated into the client's internal database with data feeds. This enables automated statistics reports indicating what information the client's own managers are most likely to request. Now sales managers can optimize their own messaging guided by statistics.
Results for Our Client
By adopting our mobile solution, our client can now:
- send accurate sales and marketing materials to the whole team instantly
- know what materials people look at and share the most
- include training material in the data push instead of maintaining separate training tools
- connect as often as possible with a sales force that it didn't have direct access to
- have additional reasons to showcase its product via a fun, useful, and interactive application
One additional benefit of our solution is that it helps our client simplify its internal IT process.